Selling real estate today is no longer limited to traditional methods like signage, flyers, or newspaper listings. In Davao, where tech-savvy buyers spend hours daily on their phones, social media has become a game-changer in the property-selling process.

With over 85 million Filipinos on social media, platforms like Facebook, Instagram, TikTok, and YouTube can give your listing the exposure it needs—instantly and affordably.

Whether you're an individual seller or working with a licensed broker, here's how to maximize your property sale using social media in 2025.

1. Use High-Quality Visuals

Photos are the first thing buyers notice—so make them count:

• Capture bright, clear images of the front exterior, main rooms, kitchen, and bathrooms.

• Use wide angles and natural light for a spacious, inviting look.

• Add a short video tour or a walkthrough reel—especially on Facebook and TikTok.

Pro Tip: Highlight unique features like a mountain view, balcony, corner lot, or proximity to malls or schools.

2. Write Clear and Engaging Captions

Avoid generic descriptions. Instead, describe what makes your property ideal for buyers:

• "Perfect for families looking for peace and convenience in Buhangin."

• "Just 5 mins from SM Lanang and near the airport — ideal for investors!"

Include key details:

• Lot & floor area

• Number of bedrooms & baths

• Price or payment terms

• Contact info or call to action (e.g., “Message us now to schedule a viewing!”)

3. Post on the Right Platforms

Each social media platform serves a different purpose:

• Facebook – Best for real estate. Use Marketplace, groups, and page posts.

• Instagram – Use reels, carousels, and hashtags to showcase lifestyle shots.

• TikTok – Short property tours, location highlights, or transformation stories.

• YouTube – Ideal for long-form video house tours or testimonials.

Bonus Tip: Post at optimal times (usually 6–9 PM in the Philippines) and use geotags like #DavaoCity, #HouseForSaleDavao, or #DavaoRealEstate to improve visibility.

4. Promote Your Post with Ads

Organic reach is good—but paid social ads can supercharge visibility:

• Run targeted Facebook or Instagram ads based on location, age, and interests.

• Boost posts featuring “rush sale,” “promo,” or “RFO units.”

• Spend as low as ₱150/day and reach thousands of potential buyers in Davao.

This is especially helpful if you’re selling mid-range to high-value properties or looking to attract investors.

5. Engage with Inquiries Quickly

When people comment or message about your post, reply as soon as possible. A delayed reply may lose a potential buyer.

Use auto-responders, set FAQs, or partner with a real estate agent or team who can manage your inquiries professionally.

Final Thoughts: Social Media Sells — If You Use It Right

With the right approach, social media can sell your property faster, for the best possible price, and with far less hassle. The key is consistency, creativity, and responsiveness.

If you're unsure how to start, partnering with real estate experts like Villocino Realty gives you access to professional marketing, buyer networks, and full-service support from listing to closing.