Selling a home isn’t just about listing it—it’s about positioning it right in the market. And that starts with correct pricing.

Set the price too high, and your home might sit on the market for months. Too low, and you risk leaving money on the table. In Davao’s fast-paced and evolving real estate market in 2025, accurate pricing is more important than ever.

Whether you're selling in Buhangin, Maa, Mintal, or Toril or other parts of Davao Area, here’s how to get your pricing strategy right.

1. Know the Current Market Conditions

Start by understanding the market where your home is located:

• Is it a buyer’s or a seller’s market?
  In 2025, many Davao neighborhoods are experiencing high demand and limited supply, making it favorable for sellers.

• How long are homes staying on the market?
  Fast sales may indicate that buyers are ready to pay fair prices—don’t overprice.

• What are similar homes selling for?
  Look at recently sold properties (called “comps”) with similar size, location, and features.

2. Don’t Base Your Price on Emotions

Your home may hold priceless memories—but buyers won’t pay extra for sentimental value. Stick to objective facts such as:

• Lot size and floor area

• Condition of the property

• Number of rooms

• Neighborhood growth and infrastructure nearby

3. Use a Professional CMA (Comparative Market Analysis)

Work with a licensed real estate broker to get a Comparative Market Analysis. This report uses data from similar properties to recommend an accurate price range. At Villocino Realty, we offer this service for free to all our listing clients.

4. Factor in Unique Features and Upgrades

If your home has:

• A corner lot

• Renovated kitchen or bathroom

• Carport or garage

• Proximity to schools or malls

• Extra lot space for expansion

...these can justify a slightly higher price—but only if supported by the market.

5. Price to Attract—Not Repel

If you want to sell fast, consider pricing just below market value to create urgency and drive competition. For example:

• If homes in your area are going for ₱3.5M, pricing yours at ₱3.48M could bring in more offers quickly.

You can always negotiate up—but an overpriced home rarely gets offers at all.

6. Beware of “Testing the Market”

Some sellers list their homes high “just to see” if someone will bite. This backfires. Homes that sit too long:

• Lose buyer interest

• Get “stale” online

• May require price reductions later

Price it right from Day 1 for the best results.

Final Takeaways: Price with Purpose

Your pricing strategy can make or break your home sale. With Davao’s real estate market growing steadily in 2025, a well-priced home can sell in days, often at or above asking price.

The key is to combine data, market insight, and professional guidance. Don’t guess—consult a trusted real estate expert who knows your area.