Setting the right price for your home is one of the most critical steps in selling your property. Price it too high, and you risk scaring off potential buyers. Price it too low, and you could leave money on the table. But how do you find that sweet spot? In this blog, we’ll take you through the steps to price your home correctly for today’s market—whether you’re selling in Davao, Mindanao, or anywhere in the Philippines.

1. Understand Current Market Conditions
   Before you even think about listing your home, you need to understand the current market conditions in your area. In 2025, the real estate market in the Philippines is experiencing shifts. While some areas are booming, others are seeing slower growth. Research local trends, demand, and comparable home prices in your neighborhood. The more you know, the better you can price your home competitively.

2. Compare Similar Properties (Comps)
   One of the best ways to set a competitive price is to look at comparable properties, or “comps.” These are homes that are similar in size, age, location, and condition to yours. By comparing your home to others that have recently sold in your area, you’ll get a good idea of what buyers are willing to pay. Be sure to look at properties that were sold within the last 3–6 months for the most accurate reflection of the current market.

3. Assess Your Home’s Condition and Features
   A home’s condition, layout, and unique features will significantly impact its price. Have you renovated your kitchen or bathrooms? Does your home have a pool or a spacious backyard? Homes that have been well-maintained or have unique, desirable features can often justify a higher asking price. On the other hand, if your property requires significant repairs or updates, you may need to lower your expectations.

4. Consider the Location
   In real estate, location is everything. Properties in prime locations like city centers, near schools, or close to transportation hubs are typically priced higher than those in more remote or rural areas. If your home is in a desirable area of Davao, Cagayan de Oro, or any other key location in Mindanao, you can price it higher—but be sure to factor in how the surrounding market is performing.

5. Evaluate Your Timeline
   How quickly do you need to sell? If you’re in a hurry, pricing your home competitively could help attract more buyers and get a quicker offer. However, if you’re not in a rush and are willing to wait for the right buyer, you might set a higher price. Your timeline will influence how aggressively you price your home.

6. Work with a Professional
   Pricing your home correctly can be complex, and sometimes, it’s worth getting a second opinion. A licensed real estate agent or broker with local market knowledge can help you set a price that aligns with current trends and buyer expectations. They can also guide you on how to present your property in the best light to attract potential buyers.

Final Takeaways / Final Discussion

Getting the price right is crucial to the success of your home sale. By understanding current market conditions, analyzing comparable properties, and considering your home’s unique features, you’ll be well on your way to pricing your property correctly. Don’t forget the importance of working with a real estate professional to ensure your home is priced competitively and accurately.

At Villocino Realty, we specialize in helping sellers like you set the right price to attract serious buyers. Let’s discuss your property and find the best strategy for your sale today.